Latos was born out of passion to solve humanity's plight though cosmetology, says C.E.O Latos Divine Concepts.
Interview conducted by Batch C, Stream 2, 2018, Corps members of Creative Writing SAED, at the NYSC orientation camp, Yikpata, Kwara state.
Can we meet you?
I am Tosin Rotimi, the Managing Director of Latos Divine Concept, and I simply make skin care products ..the organic way of putting an end to bleaching and its consequences. We don't do chemicals to also avoid skin cancer
How did you arrive at your brand name 'LATOS '
latos is a combination of my name and my husband's name... My name is Tosin while my husband's name is Olaoluwa, Tosin for Tos, Ola for La.
What brought about the black soap idea?
There was a time I was undergoing alot of stress. You know this home front thing, So I had dark under eye, Black soap was just at the nick of time, Coming back to existence fully, you know we grew up to know dudu Osun, And I saw the rate at which our ladies were using black soap, So I decided to work on the re-branding, Before the market get saturated, I thought of what could be done to make black soap attractive and presentable, which led me to various assignments, I did a thorough research before I came up with the ingredients that soothes all skin types
I came up with honey, turmeric and fragas to prevent body odour...
How long would it take an entrepreneur to learn Black Soap production?
You can learn within an hour and be standing tall, But if you choose to stay 3months or more you are welcome.
How safe are your ingredients?
They are very consumable, I use honey, coconut oil, Aloe Vera, Shea butter, turmeric, fragas and the raw black soap not excluding lemon to keep it safe for the extra sensitive skin I have for babies as well, If used from infanthood till adulthood, It keeps your skin ageless, Hence, Our material is suitable for all skin type.
How do you source your materials?
I get the black soap from the right source, I mean "right " because after I previously bought the fake ones, I ran to my mom who took me to the right source here in Kwara state and till date I have the right blend, for others, I have vendors, while honey is directly from the incubation centres
Did you study cosmetologist?
smiles, No, I studied accounting, But Latos was born out of passion to solve humanity's plight though cosmetology
How do you sell your products
I sell them really cheap at an average of N1,000 upward giving you that ageless touch.
Is your product for all skin types?
Yes for all. Black, fair, Also your natural hair products, even for babies not excluding the ones you can travel with I call it "body wash ".
On people's demands I made another rigorous assignment for my body cream, I call it body butter., with honey, Shea butter, essential oils, suitable for all skin types.
What are your gains in the cosmetology business?
My product is a means to achieving my vision, the reason I was born, I believe is to touch lives, and empower the girl child and boy. A girl child with scars on her face and marks hiding her beauty preventing her from mingling with friends. Hindering her from manifesting and taking her confidence away from her. But using this soap paves way for her to address those she might not have been able to address due to that rough skin. My product is a means to an end. It brings out the confidence in a girl child
What are your plans in five years?
Five years is rather much because by then LATOS would have become an household name not only in Nigeria but across the globe, as Latos is even beyond Nigeria for now. We are in canada, Australia, though on personal level and the memories of those who can hardly do without my products keeps me away from quitting most times when I feel tired
Your advise to the youth many still unemployed?
My blood rises each time am asked this question. Please, please and please. Stop searching for oil company jobs. Create something with your hands. Open your mind, expand your horizons and look beyond where you are right now. Be the job creator and employ your next neighbour. Be a problem lover to enable you solve them
How can prospective clients reach you.
instagram, Latos_black_soap..
Watsapp: 07032545225
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