Ramadan is the Islamic holiday that takes place during the 9th month of the Islamic Lunar calendar. During this period, Muslims are expected to stay away from food during daylight hours throughout the month. The 12-month calendar is full of both social, culture and religion special period. Each has its own product or services that make sellers to buy more in store to meet the demand of customers. Ramadan period which is one of the special period for Muslims worldwide, has its product that make sellers smile home daily. Some of the product that sell fast or most during the Ramadan period are:
FOOD
Food consumption increases during the month of Ramadan as families feast in the evening after many hours of not eating. Families spend more on delicacies which thereby give rise to shortages of some certain types of food during this season. During Ramadan, two main meals are served: suhoor, which is served before dawn, and iftar, which is served after sunset. Suhoor should be a hearty, healthy meal to provide needed energy throughout a day of fasting — it ends when the sun rises and the fajr, or morning prayer, begins. Rice Generally, Nigerians love to eat rice. For most people, the daily meal is not complete without eating rice – that shows the extent people love it. It is believed that rice is easy to cook and digest easily. It does not cause constipation or any other stomach disorder after consumption; unlike beans that disrupt some people stomach when consumed. So, during Ramadan period, rice still sells more just as it sells during Christmas and any other occasion.
Yam flour and cassava flour The above is what we call black and white amala. These two products also sell very well during Ramadan period as people eat it for the Sari food. Though yam is costly now, it sells well during Ramadan. Some people love to take pounded yam during the period as it is believed that its hold on the hunger for the rest of the day. Maize Flour – Semolina is a product that has come to stay for all seasons. This makes it sell faster during the period as fasters buy in bulk for the Ramadan period. Semolina is also made in form of “Tuwo” which makes it sell more. BREAD is consumed at the time of Iftar, fast breaking time, then taken with tea during late hours in the night and also with tea that is taken at Suhoor – a predawn meal. Bread sells daily on a normal day but during Ramadan period it sells faster as most people love to take it with tea, butter or egg before eating any other food in support.
START A FAST FOOD BUSINESS fast food business is a boom this season. Some families move from traditional meals to prepared meals; especially families who works hard and are finding less time to cook quality Halal meals. If cooking is your passion, you might consider turning it into a money making business. This is among the fastest growing business in local areas (streets). Your target customers would be Muslim working families. FRUITS are essential commodities during the holy month of Ramadan. This is because Muslims use them to break their fast in the evenings. Fruits and vegetables in Ramadan keeps the body cool, fresh and energetic. Each juicy bite has significant levels of vitamins A, B6 and C, lots of lycopene, antioxidants and amino acids.
Orange Oranges are very succulent in nature. This is one of the reasons it sells faster during Ramadan. Though it is usually cost during the period but people still buy to break their fast. Pineapple Pineapple also is very succulent in nature. It sells faster as most Mosque love to share for the congregation to break their fast. Pineapple has 87 percent water and is a powerhouse of nutrients, such as vitamins A and C, thiamin, calcium, potassium, phosphorus, manganese, folate and fiber.
Water Melon Water melons also sell faster during this period for its juicy nature. some families prepare it as natural juice to artificial juice. Date Palm Popular known as “Dabinu or Eso” Mecca is sold by the Hausa people. There is a religious believe attach to taking Dabinu especially during the Ramadan period. This makes it sell faster as most Muslims buy it to break their fast.
DRINKS
Water, Hot tea served in the early hours of the day, sells during this holy period. Soft drinks and zobo sells faster during Ramadan period. Take when chill and it will calm your nerve. Its sweet taste makes it sell faster. Also, pure water and table water are not left out. We all know water is essential to the body and being part of the things that signify one is fasting, it sells faster during Ramadan period.
CLOTHES
Clothing is very important in Muslim societies and Ramadan is a peak time of some for buying clothes. Caps, scarfs, hijab, india wares and so on are fabrics in high demand during Ramadan. All these clothes sell faster during Ramadan period because most Muslims wear it during the period to show the relevance of Ramadan as a Holy month in Islam. The holy month of Ramadan is one of the most important periods of the year in various markets across the globe. Retailer’s records huge sales as consumers go shopping for new clothes for Eid-al-Fitr.
JEWELRY
Jewelry is also not an accessory in many parts of the Muslim world but it is also one business idea to embrace during Ramadan. It is a popular gift item for loved ones during the Ramadan and Eid-al-Fitr period.
ISLAMIC BOOKS
Islamic books also sell well during Ramadan because Muslims’ make it a priority to read more about Islam. Recognise that Ramadan is a unique time for Muslims all over the world, and that buying behaviour increases and changes during this month. Products such as food, clothes, electronics, and jewelery are in particular demand. Matching your resources with the perfect business idea is the only way to begin a new business designed to succeed during this season.
Source:
www.naija.com
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